Note & pictures from past meetings
Blackboard pictures from "Haves & Wants" The pictures should be pieced together from left to right.
Oct. 12, 2011
TAKE WHAT YOU KNOW & MAKE IT CASH FLOW
by: Diane Giraudo-McDermott
1. What do I know?
2. Do I know it well enough, or do I need to do more research/learning to become an
expert?
3. How do I put what I know into a sellable format?
4. How would I begin writing a book?
• Sixteen questions from an aspirant (16 chapters)
• Tape-record the session, type into word doc
• How to Books should be written how people speak
• Don’t hire an English teacher to edit your book.
5. To publish or not to publish?
Whether you decide to publish or not, putting your knowledge into a written format is
essential. You can then use this written format to create a consulting business, to organize
a workshop, launch a speaking career, or submit your manuscript to a publisher.
6. Publishing with a Traditional Publisher
• Usually Publisher maintains the intellectual property rights
• Books are brought to market 18 – 24 months
• Average of 4% to 15% Royalty, average advance of $1,500
• Can be difficult to get accepted
7. Morgan James (Entrepreneurial Publisher – author must buy book quantity) author
keeps intellectual property rights, and gets 20% royalty. Remember that your book
is your calling card, and you will want author copies.
• Write a Book Proposal (A) To sell the idea to a publisher before it’s written.
(B) To sell the book to a publisher after it’s written.
• Write a query letter
• Write to literary agents
1• Write to the publishers (Literary bible in bookstores)
• Look at books in your genre and write to the publishers of those books.
• Approx. 80% of all books sold are sold on Amazon.com
8. Self Publishing
• Self Publish under name of self publisher (for example) Dog Ear Publishing
They offer marketing packages and place you on the online bookstores.
• Publish under imprint
• E-books (recommend Adobe Acrobat PDF)
Include many links to go to your website
Set whether they can print or copy and paste
Set a pass code on the document to open
Download link only good for 24 hours –Shopping Cart. KICK START CART, use a good
hosting company such as Hostgator or Blue Host.
9. EASY WEBSITE
Use a template so you can manage it and not have to pay an expensive web-designer. Add
sales, updates, articles etc. very simply and timely because you do it yourself. For about
$79 buy a template at FLEXXTHEME.COM and you can create unlimited websites with this
one template. Yes, there are free templates out there, but be aware of looking cheap, and
also sponsor links on the site may hurt your Google ranking. At FIVERR.COM you can get
a banner for your website created for just $5.
10. How to organize a live workshop?
• Power Point Presentation (break your written information into headings and
points)
• Handouts
• Location for example (Greater Albuquerque Association of Realtors Training
Facility - $250 holds about 40 people)
• Market the workshop--fill the seats
11. Tele-seminars
12. Webinars
RESOURCES:
Books:
The Fine Print of Self-Publishing, Third Edition by Mark Levine
The Ultimate Guide to Marketing for Small Business by Tom Antion
On-line sources:
Thomas Nelson Guild to writing book proposal, visit:
http://www.bowkermanuscriptsubmissions.com/pdfs/WritingABookProposal.pdf
Ricks Cheap Domains www.rickscheapdomains.com
Website hosting companies www.hostgator.com www.bluehost.com
Website Shopping Cart www.kickstaratcart.com
Website Template www.flexxtheme.com
We’ll do it for $5 www.fiverr.com
Brandon Burchard (founder of Expert Academy) http://www.brendonburchard.com/
Copyright © 2011 Diane Giraudo-McDermott
All Rights Reserved
1. What do I know?
2. Do I know it well enough, or do I need to do more research/learning to become an
expert?
3. How do I put what I know into a sellable format?
4. How would I begin writing a book?
• Sixteen questions from an aspirant (16 chapters)
• Tape-record the session, type into word doc
• How to Books should be written how people speak
• Don’t hire an English teacher to edit your book.
5. To publish or not to publish?
Whether you decide to publish or not, putting your knowledge into a written format is
essential. You can then use this written format to create a consulting business, to organize
a workshop, launch a speaking career, or submit your manuscript to a publisher.
6. Publishing with a Traditional Publisher
• Usually Publisher maintains the intellectual property rights
• Books are brought to market 18 – 24 months
• Average of 4% to 15% Royalty, average advance of $1,500
• Can be difficult to get accepted
7. Morgan James (Entrepreneurial Publisher – author must buy book quantity) author
keeps intellectual property rights, and gets 20% royalty. Remember that your book
is your calling card, and you will want author copies.
• Write a Book Proposal (A) To sell the idea to a publisher before it’s written.
(B) To sell the book to a publisher after it’s written.
• Write a query letter
• Write to literary agents
1• Write to the publishers (Literary bible in bookstores)
• Look at books in your genre and write to the publishers of those books.
• Approx. 80% of all books sold are sold on Amazon.com
8. Self Publishing
• Self Publish under name of self publisher (for example) Dog Ear Publishing
They offer marketing packages and place you on the online bookstores.
• Publish under imprint
• E-books (recommend Adobe Acrobat PDF)
Include many links to go to your website
Set whether they can print or copy and paste
Set a pass code on the document to open
Download link only good for 24 hours –Shopping Cart. KICK START CART, use a good
hosting company such as Hostgator or Blue Host.
9. EASY WEBSITE
Use a template so you can manage it and not have to pay an expensive web-designer. Add
sales, updates, articles etc. very simply and timely because you do it yourself. For about
$79 buy a template at FLEXXTHEME.COM and you can create unlimited websites with this
one template. Yes, there are free templates out there, but be aware of looking cheap, and
also sponsor links on the site may hurt your Google ranking. At FIVERR.COM you can get
a banner for your website created for just $5.
10. How to organize a live workshop?
• Power Point Presentation (break your written information into headings and
points)
• Handouts
• Location for example (Greater Albuquerque Association of Realtors Training
Facility - $250 holds about 40 people)
• Market the workshop--fill the seats
11. Tele-seminars
12. Webinars
RESOURCES:
Books:
The Fine Print of Self-Publishing, Third Edition by Mark Levine
The Ultimate Guide to Marketing for Small Business by Tom Antion
On-line sources:
Thomas Nelson Guild to writing book proposal, visit:
http://www.bowkermanuscriptsubmissions.com/pdfs/WritingABookProposal.pdf
Ricks Cheap Domains www.rickscheapdomains.com
Website hosting companies www.hostgator.com www.bluehost.com
Website Shopping Cart www.kickstaratcart.com
Website Template www.flexxtheme.com
We’ll do it for $5 www.fiverr.com
Brandon Burchard (founder of Expert Academy) http://www.brendonburchard.com/
Copyright © 2011 Diane Giraudo-McDermott
All Rights Reserved
